Engagement Score Calculations using Favorability and Percentage Scores

The engagement score is a key metric for understanding how satisfied and engaged employees feel across different aspects of the organization. This score can be calculated using a Favorability Score or a Percentage Score and can be measured at multiple levels.

Levels of Measurement:

Engagement scores can be calculated at various levels:

1. Question Level: Engagement score based on all responses to individual questions.
2. Respondent Level: Engagement score for each respondent considering their answers to all rating questions used in the survey.
3. Reporting Factor Level: Engagement score across a particular reporting factor.
4. Entire Organization Level: Overall engagement score that represents the entire organization’s engagement.

Calculating the Engagement Score Using Favorability Score

The Favorability Score is based on the percentage of employees who respond positively or favorably to a question.

What is considered to be a favorable response?

Scale

Favorable

Neutral

Unfavorable

5-point scale

5, 4

3

2, 1

7-point scale

7, 6

5, 4

3, 2, 1

10-point scale

10, 9

8, 7

6 and below

Formula: 

Determine the percentage of respondents who selected favorable responses. 

Favorability Score Example

Suppose out of 100 responses on a 5-point scale, 60 people selected "4" or "5".
Calculation: Favorability Score=60/100×100= 60%
Result: 60% is the favorability score for this particular example.

Calculating the Engagement Score Using Percentage Score

When a single rating scale is used across the survey, the Percentage Score is calculated by taking an average of the scores and converting them into percentages. 

When multiple rating scales are used, the engagement score is calculated by normalizing all responses to a common 100-point scale. This ensures consistency, allowing an average score to represent engagement across the different scales.

Convert all responses into a Normalised Score (%):

For a 5-point scale

Actual Score

0

1

2

3

4

5

Normalised Score (%)

0

20

40

60

80

100

For a 7-point scale

Actual Score

0

1

2

3

4

5

6

7

Normalised Score (%)

0

14.28

28.57

42.85

57.14

71.42

85.71

100

For a 10-point scale

Actual Score

0

1

2

3

4

5

6

7

8

9

10

Normalised Score (%)

0

10

20

30

40

50

60

70

80

90

100

Calculate the Average:

1. Add up all the converted scores and divide by the total number of responses to get the average percentage score.

Formula:

Percentage score Example:

Example 1:

In a survey using a 5-point scale, responses to a question include the ratings: 5, 4, 3, 4, and 2. Since the same scale is used across the survey, normalization isn’t necessary.

Find the average score: Add up the ratings: 5 + 4 + 3 + 4 + 2 = 18. Then, divide by the number of ratings (5). So, 18 ÷ 5 = 3.6.
Convert to a percentage: Since 3.6 is out of 5, we can express it as a percentage by doing 3.6 ÷ 5 = 0.72, and then multiplying by 100. That gives us 72%.

Thus, the result is an average score of 3.6, or 72% when expressed as a percentage.

Example 2: 

Survey Responses:

• 5-Point Scale Response: 4
• 7-Point Scale Responses: 5, 6

Step 1: Convert 5-Point Scale Response

Converted 5-Point Scale Score:

• 4 → 80%

Step 2: Convert 7-Point Scale Responses

Converted 7-Point Scale Scores:

• 5 → 71.42%
• 6 → 85.71%

Step 3: Sum the Converted Scores

Now, we sum the converted percentages from both scales:

Total Sum of Scores = 80 + 71.42 + 85.71 = 237.13%

Step 4: Calculate the Average Engagement Score

Since there are three total responses, we divide the total score by the number of responses.

Percentage Score: 237.13 ÷ 3 = 79.04%